•BUSINESS PLAN in BRIEF•
Jpk's tailored course outlines, Business Plan that brief, for Dr. June @ SISA 2016
Class capacity : 10-15
Date/time : Monday , Starts April 4th / 3 hours each session
MODULE I
" CREATIVITY THAT COUNTS"
- Business : turning such an idea on to capital
- Business Model(s) : the money pumping machine (s)
- Industry : meaning VS Jurisdiction
- Industry Supply Chain : Films / Ads / etc.
- Why people buy? : case example of Rolls Royce print ads.
Epilogue : Fish where the big fish are,...., or else?
MODULE II
" KNOWING FINANCE, FINANCE WORLD & FINANCE PEOPLE"
- leverage : sources of the fund
- Sales : flows of income
- Cost of Good Sold : sources of the problem
- Gross Profit : illusion
- SG&A : sources of the leakage
- EBIT : taxation, your silent partner
- Break-even : it is about when not how much
- Corporate entity : PLC. / Ltd. / Inc. etc.
Epilogue: Whom will you be?
MODULE III
"MARKET VS MARKETING"
- Momentum = M x V
- Market size : an equation of money series
- Market reach
- Marketing Strategy
- Marketing Tactics
- 4 Ps
Epilogue : B2B, B2C, B2G, B2B2C, B2B2G2C ....
MODULE IV
" A PITCH"
- Simplest, best
- backup data
- speak human language
- show them the money
- seal all the risks : SWOT
- cream only!
Epilogue : BUY.ology : eyes/ears/ brain/ hand
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