10 Hot consumer trends 2030 – The internet of senses
Trend 1: Your brain is the user interface | Many predict that the lines between “thinking” and “doing” will blur.
Trend 2: Sounds like me | How we listen to, speak to and understand each other is due a big digital upgrade.
Trend 3: Any flavor you want | Our taste buds produce powerful, personal experiences, and they are about to be digitalized.
Trend 4: Digital aroma | Currently, smell is almost impossible to convey digitally – but this is all expected to change.
Trend 5: Total touch | Consumers are expecting that we’ll be able to touch anything, anywhere, completely digitally.
Trend 6: Merged reality | Many believe that our physical and virtual realities will be interchangeable by 2030.
Trend 7: Verified as real | When technology can mimic and manipulate our senses, how will we know what is real and what is fake?
Trend 8: Post-privacy consumers | In the data-driven future, consumers see regulation and transparency as a means to resolving privacy issues.
Trend 9: Connected sustainability | The ability to digitally “be” anywhere might save more than just our time – it could help save our planet, too.
Trend 10: Sensational services | Services spanning all of the senses are expected to digitalize daily life.
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Read more - https://www.ericsson.com/en/reports-and-papers/consumerlab/reports/10-hot-consumer-trends-2030
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