To focus the right target group by build marketing plan for increase sale volume.
Baby Boomer 55 Years old up
X Generation 40-54 Years old
Y Generation 23-39 Years old
Z Generation 10-22 Years old
What should we concern?
Purpose is important more than passion.
Purpose = Consumer Insight
Passion = Brand Insight
#rightgoal #righttarget #rightsolution #rightpartner #creative #brandcommunication #brandstrategy #tools #MKT #integrate #storytelling #generations
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