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29 ม.ค. 2023 เวลา 16:26 • การตลาด

What is the CPC and CPM

CPC and CPM are two common pricing models used in digital advertising. They are used to determine the cost of displaying an advertisement to a specific audience. Understanding the difference between CPC and CPM is important for businesses that are looking to advertise online.
CPC stands for cost-per-click. In this pricing model, an advertiser pays a set amount each time a user clicks on their ad. This is a popular pricing model for search engine advertising, as it allows advertisers to only pay for actual clicks on their ads. This can be a cost-effective way to reach a target audience, as the advertiser only pays when a user is interested enough to click on the ad.
CPM stands for cost-per-thousand impressions. In this pricing model, an advertiser pays a set amount for every 1,000 times their ad is displayed, regardless of whether the ad is clicked on. This pricing model is popular for display advertising, such as banner ads, as it allows advertisers to reach a large audience even if not everyone clicks on the ad.
When deciding which pricing model to use, it's important to consider your advertising goals. If your main goal is to drive website traffic and generate leads, CPC may be the better choice. However, if your main goal is to increase brand awareness, CPM may be more appropriate.
It's also important to consider the audience you are trying to reach. If you're advertising to a niche audience, CPC may be more effective as it allows you to target specific keywords and demographics. On the other hand, if you're trying to reach a general audience, CPM may be more appropriate as it allows you to reach a large audience at a lower cost per impression.
In conclusion, CPC and CPM are two common pricing models used in digital advertising.
CPC is a cost-per-click model where an advertiser pays a set amount each time a user clicks on their ad. CPM is a cost-per-thousand impressions model, where an advertiser pays a set amount for every 1,000 times their ad is displayed, regardless of whether the ad is clicked on. It's important to understand the difference between CPC and CPM and choose the pricing model that best aligns with your advertising goals and target audience.
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