100 คำศัพท์เกี่ยวกับ Performace Marketing
A/B Testing - Comparing two different versions of an ad or landing page to determine which performs better
Acquisition - The process of acquiring new customers or users
Ad Exchange - An online marketplace where ad inventory is bought and sold
Ad Fraud - Any deliberate action that seeks to misrepresent or manipulate the effectiveness of an ad campaign
Ad Inventory - The number of ad placements available for purchase on a particular platform or network
Ad Network - A platform that connects advertisers with publishers who have ad inventory to sell
Ad Rank - The position of an ad on a search engine results page, based on its quality score and bid amount
Ad Retargeting - Showing ads to users who have already interacted with a brand or website
Ad Spend - The amount of money a company spends on advertising
Ad Tech - Technology used to support the buying and selling of digital advertising
Affiliate Marketing - A performance-based marketing strategy where affiliates earn a commission for promoting a product or service
Attribution - The process of assigning credit to different marketing channels for conversions or sales
Audience Targeting - Using demographic, behavioral, or other data to target specific groups of users with ads
Bounce Rate - The percentage of users who leave a website after viewing only one page
Brand Awareness - The degree to which consumers are aware of and recognize a particular brand
Branding - The process of establishing and promoting a brand's identity, image, and reputation
Click Fraud - The act of clicking on an ad with the intention of inflating ad costs or depleting a competitor's ad budget
Click-Through Rate (CTR) - The percentage of users who click on an ad after viewing it
Competitive Analysis - Researching and analyzing the marketing strategies of a brand's competitors
Conversion Rate - The percentage of users who complete a desired action, such as making a purchase or filling out a form
Cost-Per-Action (CPA) - The amount of money spent on advertising per desired action, such as a sale or lead
Cost-Per-Click (CPC) - The amount of money spent on advertising per click
Cost-Per-Impression (CPM) - The cost of displaying an ad one thousand times
Cost-Per-Lead (CPL) - The amount of money spent on advertising per lead generated
Customer Acquisition Cost (CAC) - The amount of money spent on acquiring a new customer
Customer Lifetime Value (CLV) - The predicted value of a customer over the course of their relationship with a company
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