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8 ส.ค. 2023 เวลา 13:23 • ธุรกิจ
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Neuromarketing Technology Market Shares, Strategies and Opportunities 2032

Tapping the Mind of the Consumer: Exploring the Neuromarketing Technology Market
Neuromarketing leverages neuroscience and technology to measure cognitive and sensorial responses to marketing stimuli. The global neuromarketing technology market size is expected to grow from USD 1.03 billion in 2021 to USD 3.19 billion by 2030, expanding at a compound annual growth rate (CAGR) of 8.90% during the forecast period. Neuromarketing provides insights into subconscious consumer decision-making.
Neuromarketing Technology Market Overview:
Neuromarketing technology includes tools that record and analyze human neurological responses to marketing campaigns and product designs. Key techniques include:
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Functional magnetic resonance imaging (fMRI)
Electroencephalography (EEG)
Steady state topography (SST)
Eye tracking
Facial coding
These technologies identify activity in different regions of the brain and emotional responses to uncover marketing effectiveness at a granular level.
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Key Market Segments
The neuromarketing technology market is segmented based on technology, end user, application, and region:
Technology: fMRI, EEG, MEG, Eyetracking, Facial Coding
End User: Enterprises/Corporates, Academics, Consumer Research Companies
Application: Product Packaging, Product Pricing, Advertising, Branding
Region: North America, Europe, Asia Pacific, South America, Middle East & Africa
Key Market Drivers
Demand for measuring implicit customer preferences
Shifting focus towards emotions and cognition in marketing
Need to optimize product pricing strategies
Desire to enhance product packaging designs
Adoption in evaluating advertising campaigns
Neuromarketing Technology Market Leading Companies:
Major vendors in the neuromarketing technology market include:
Imotions
Cadwell Industries
SR Research
Compumedics
Sensomotoric Instruments
Tobii Technology
iMotions
LC Technologies
Olson Zaltman Associates
Neural Sense
Regional Insights
North America held the dominant market share in 2021 due to higher adoption of advanced neuroscience. Europe accounted for over 26% share driven by rising technology adoption in Germany, UK and France.
Browse In-depth Market Research Report:
About Market Research Future:
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