In 1950, after World War II Most of the toys in those days were boys, such as car models, sports equipment, cowboy sets, but the girl's toys are just dolls. One day Mrs. Ruth Handler, she works at a doll manufacturing company. She suggested the idea of making toys for the girls but this proposal was rejected because the doll was difficult to produce. 🧸🎀
One day Mrs. Ruth Handler traveled to Switzerland where she came across a sexy doll named Bill Willie and this doll became so famous that it was produced as a souvenir and sold to men. When Ruth saw her, she was inspired. She changed an ordinary doll to become a doll with cool fashion named Barbie. 💗💓
When Barbie was first produced, it didn't sell very well because of the values at that time that parents considered inappropriate. Mrs. Ruth Handler then started planning a new production by starting to attract consumers from fashion sets. After that, Barbie has been selling better and better.
Fashion trend with Barbie
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March 9, 1959 – The first Barbie Inspired by Bild Lilli; Barbie made her first appearance at the New York Toy Fair wearing a chic black and white bathing suit, but at first her parents might not be familiar with it. Cause of no matter how you look at it, it doesn't feel like a doll for children. Some people think this doll looks too precocious.
In 1962, Barbie Dreamhouse; Suddenly, women were not allowed to own bank accounts. This was a symbol of the freedom and empower of women in that era. We can have our own home.
In 1965, Barbie Astronaut; Before the first female astronaut in NASA (1978), Barbie unveiled a doll wearing a silver astronaut suit. Attributable to the dreams of women in astronauts at that time seemed beyond their reach.
In 1992, Barbie with presidential dress; Barbie in a suit ready to run for president which after that began to have other Barbie collections. As the leader of the country, production continues to follow.
In 2016, Barbie started to come in different shapes, skin colors and hairstyles; Mattel introduced Barbie as a fashionista line with three heights, with more skin tones, eye colors, and hairstyles.
In 2019, Barbie wears prosthetic legs and Barbie sits in a wheelchair; Barbie debuted with prosthetic legs and Barbie with a wheelchair to present a variety of beauty to children and Barbie has removable prosthetic legs.
In 2021, Barbie represents 6 female heroes during the COVID period. Including Sarah Gilbert, Amy O’Sullivan, Audrey Sue Cruz, Chika Stacy Oriuwa, Jaqueline Goes de Jesus and Kirby White
Over the past 64 years, Barbie has been a legendary doll that has inspired many girls around the world and is a doll that encourages children. You imagined a dream on the day you grew up that you can be whoever you want to be.