29 ธ.ค. 2024 เวลา 16:36 • หุ้น & เศรษฐกิจ
- No.1 in the eBook market in Thailand
- UGC Platform
- Strong Network Effect (Writer, Publisher & Reader) -> Meb, ReadAWrite
- High Switching Cost (Reader cannot move eBook to other platforms / Writer on ReadAWrite have their own community here.)
- Shifting from physical to digital Trend (Book -> eBook (iPad,Phone,Tablet,eReader))
- Target group: Gen Z, Gen Y (high purchasing power)
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