Mass marketing is dead?
- ●What is mass marketing ?
Mass marketing is a strategy where companies tend to reach potential customers by creating generic ads and promos. It aims to address the highest number of customers and focuses on higher sales volume at lower prices to maximize a company’s products in a larger scope.
Example
Brands like Crest and Colgate utilize mass marketing by running commercial spots on TV, placing magazine ads, and pushing their product on other channels like social media and city billboards. Often times, companies partner with big-name celebrities so that the consumer’s brain links a need (like toothpaste) with a celebrity they like (in this case, Beyonce).
- ●Mass marketing is dead?
Mass marketing is not dead, but it's no longer enough to be relevant to the brand's potential customer. As consumers are searching for more personalized shopping experiences, the brand's goal is to meet the potential clients' needs.
- ●Is Mass Marketing Strategy Still Effective In 2023?
Mass marketing might increase brand awareness and put the business’s product or service on the market’s map, it’s important to measure all business data constantly. Data-driven insights will allow marketers to create better, more engaging and effective marketing campaigns that will resonate with the potential customers the best.
References
Alexa Drake. (2019,Jul).What is mass marketing and how it effective?. https://learn.g2.com/mass-marketing?hs_amp=true
James Durkin. (2022). Is mass marketing dead? . https://www.goodbadmarketing.com/jdurkin/is-mass-marketing-dead/
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