In today’s interconnected world, the quest for talent knows no borders. Companies seeking to remain competitive in the global marketplace rely heavily on platforms like LinkedIn and Indeed, as well as recruitme... อ่านต่อ
IKEA entered Thailand in 2011, opening stores in Bangkok, Bang Yai, Phuket and Emsphere. Its direct investment reflected confidence in Thailand’s economy. The stores cater to urban and suburban consumers....
Thailand's digital landscape presents opportunities and challenges for companies eyeing market entry. While its digitization score may lag behind Finland's, Thailand boasts rapid technology adoption, with wides...
For Finnish businesses eyeing opportunities in Thailand, navigating the nuances of the Thai market is essential for sustainable success. From cultural differences to legal frameworks and business practices, und... อ่านต่อ
As globalization reshapes the world economy, businesses are increasingly venturing beyond borders to tap into new markets and opportunities. In Thailand, a vibrant and dynamic economy, the landscape of internat... อ่านต่อ
The Test marketing is a tool used by the companies to check the viability of their new product or a marketing campaign before it is being launched in the market on a large scale....
A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption....
Once the strategic plan is in place, Ideal Point turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. It consists of six broad...