Consumer goods marketing testing
The Test marketing is a tool used by the companies to check the viability of their new product or a marketing campaign before it is being launched in the market on a large scale.
- 1.Sales-Wave Research: Under this test, the consumer is offered the product, again and again, free of cost.
- 2.Simulated Test Marketing: Under this test, customers are selected and are invited to the store where they can buy anything.
- 3.Controlled Test Marketing: Under this test, the company select certain stores in different geographic areas and ask them to keep its.
- 4.Test Markets: Under this, the firm chooses the representative cities where the full-fledged launch of the new product.
There are two types of market testing:
•Alpha testing (within the firm)
•Beta testing (with outside customers)
The consumer behavior in terms of:
Trial: Whether a consumer will try a product, at least once.
Repeat: Whether the consumer will repurchase it after the trial.
Adoption: Whether the consumer accepts the product and will purchase it again.
Purchase Frequency: How often the consumer will buy the product.
References
John Wideman.(2023). Introducing New market offering
- 1
โฆษณา
- ดาวน์โหลดแอปพลิเคชัน
- © 2024 Blockdit
