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25 ก.พ. 2023 เวลา 14:22 • การตลาด

Why PESTEL is important for marketers?

  • ●
    What is PESTEL
A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation. It can be used in a range of different scenarios, and can guide people professionals and senior managers in strategic decision-making.
  • ●
    Why marketers use PESTEL
Due to A PESTLE analysis allows a strategic and systematic evaluation of a business's prospects, risks and opportunities in a new environment.
While a SWOT analysis concentrates on a company's internal processes, PESTLE provides information on external factors.
PESTLE can be used for large and small scale projects.
  • ●
    When To Use Pestle Analysis?
Many global and famous brands utilize PESTLE analysis to understand the present and future business comprehensively. It helps them to make critical business decisions depending on external factors. Some well-known companies using the PESTLE analysis are Adidas, Pepsi, Apple, Uber, Nike, and various such brands.
  • ●
    To conculde
Not only do the PESTLE analysis factors influence marketing, but marketing can affect the factors too. This means if you want to have a better understanding of the future of marketing, then you need to pay attention to PESTLE too.
References
The university of Sydney. (2022,Sep). Marketing: PESTLE Analysis . https://libguides.library.usyd.edu.au/c.php?g=508107&p=5994242
Janvi Gupta.(2023,Feb). What Is PESTLE Analysis? – Factors, Importance & Examples. https://www.feedough.com/pestle-analysis/
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